It is a known fact that business houses often revamp their website once in a while. However, they fail to realize the fact that designing a website in a wrong way can have a huge effect on their digital marketing strategy. It may happen that while designing the site a company might have kept only one element of the digital marketing strategy in mind instead of keeping whole digital strategy in mind.
Many business organizations having a website rely on their sales and also their existence by taking the help of Search Engine Optimization (SEO). Search engines like Google, Bing, or Yahoo do play an integral part in bringing up the rank of a site and also for bringing a lot of traffic to the site from worldwide.
All that they need to do is to have their website designer Toronto create a visually appealing site that can really entice and engage the audience at a first glance. It helps to build a brand image in the online market and develops trust among customers.
SEO and Web Design Are Related
There is a fine balance between SEO and web design which results in improved traffic to a site. It can also help a company in its inbound marketing effort. Companies must remember that if they don’t have an online presence they can get lost in the competitive race.
Designing for multiple devices is what Goggle recommends. With 60% people searching for a product from mobile devices, web design must be user-friendly for devices. If a site is not user-friendly, users will move to other sites. Responsive design will allow a site to perform optimally for all devices smartphones, tablet, PCs. From SEO aspect, a responsive site with single URL can help to increase backlink count.
Just like SEO is kept in mind while designing a site so should be the users. Their experience should be given as importance as the search engines which crawls the site. as the users will be making the purchase.
SEO friendly URL
URL of a site should be SEO friendly. Using keywords pertinent to the business is crucial. Using long URL’s is a strict no. In fact, it should give audiences an idea about your business.
The navigation of a site should be easy. Users should face an easy navigation for the site.
Fast Load Time
When designing a new site, search engines must be told of its existence. The best way is to index the site and update it.
It is an important part of web design practices. A sitemap along with easy navigation and better visibility, informs crawlers about the changes of a site and it gets indexed.
A beautiful website not only improves SEO ranking but also encourages people or visitors to visit your site. When a site is designed in order to promote goods and services, contemplating on overall look of the site becomes important. Taking the help of professionals can help you to get a fully customized site that is also optimized for meeting the business needs.