Published On: Tue, Jan 25th, 2011

Third Image For Campaign ‘Forever Now’ Gets Released

As the 90th anniversary year of Gucci starts, it releases the third image in its worldwide advertising campaign ‘Forever Now’. The campaign was conceived by Creative Director Frida Giannini.

It was originally started in February of the last year. It aims to put forth the traditions and values which have made the brand ‘Gucci’ a synonym for Italian craftsmanship, quality and fashion authority.

The campaign is featuring an original white and black pictures of Gucci artisans. It is in its historic Via delle Caldale building in Florence. The pictures have been clicked by Foto Locchi in 1953. The last two campaign images have displayed male artisans at work.

However, the present creative depicts the female artisans. The pages, both single and double, will appear in newspapers and lifestyle and business magazines till the month of July of this 90th anniversary year.

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