The master of online search Google has started a new social networking website in its recent try to go past Facebook which boasts of having 500m users.

Google+ permits users to share photos, messages and comments. It also includes the maps and images in the service.

It also plans to assist users in easily organizing contacts in the groups.

But according to some experts, Google has simply put all the features of Facebook here again and a video chat functionality.

But some analysts say Google has simply reproduced features of Facebook while adding a video chat function.

Google takes care of every two out of three searches on the internet in US, has done very hard blows on Facebook in the latest time.

But its hard work did not have any outcome as both Google Wave and Google Buzz were not popular in the users.

Innovative Functions

The company is now said to have four features in Google+ will help in making the company popular in the field of social networking:

•    Circles: A function which allows individuals to place friends into groups, allowing users to share dissimilar forms of content with targeted group of friends

•    Hangouts : Live multi-user video conferencing that permits friends to drop in and out of live group conversations

•    Huddle : Group instant messaging

•    Sparks : A feature which connects individuals on the network to others with common interests.

The latest version of Google+ has only been launched to limited users but the company is hopeful to make the social network available to the innumerable users who take its services each day.

“Online sharing needs a serious re-think, so it’s time we got started,” Vic Gundotra, senior vice president of engineering at Google, said in a press release.

“Other social networking tools make selective sharing within small groups difficult,” she added, taking what appears to be a jab at Facebook’s recent group function.

But some researchers have told that Google might find it hard to get the users of Facebook to their new social network.

“People have their social circles on Facebook – asking them to create another social circle is challenging,” Debra Aho Williamson, principal analyst with research firm eMarketer, told the Associated Press news agency. “The whole idea of a Google social network… they’ve been throwing stuff against the wall for several years and so forth nothing has stuck,” she added.

In April, Google made an out-of-court settlement with a US policy group on its level on Google Buzz which was its effort made before.

The legal action said that Google cheated users and dishonored its own privacy policy by automatically getting all Gmail users to its Buzz social network without taking permission.