Hugh Hefner, an American magazine publisher, founder and Chief Creative Officer of Playboy Enterprises has introduced the world his new girlfriend.

Just one week after he was humiliatingly dumped by his fiancée Crystal Harris, Hefner introduce the stunning beauty Shera Bechard as his second girlfriend.

The playboy mogul was curious to reveal about his new girlfriend and he tweeted, ‘meet world my new love, playmate and actress Shera Bechard.”

Shera is 60 years younger than her new boyfriend Hugh. The 85-year-old Hugh seemed smitten with his new love Shera who was featured in Playboy Magazine in 2010.

Bechard’s website tells that the blond beauty is a Canadian native who loves to move out different places and is looking forward to having a big house someday.

She firmly said, “People often mistaking my shyness for snobbery.”