Microsoft hooks up with the MSN.com through a hipper sidekick for broadening its present appeal and staying at the top of the hottest topics on Internet.

There is a trend-tracking service, known as “msnNOW” that tunes into this buzz by the sifting via millions Internet searches as well as links that circulate among hordes on Twitter and Facebook. The chatter has then been distilled to the equivalent of the digital water cooler — the place at which people can visit for staying in touch and not taking up much time of theirs as well.

The development in this regard was going on for quite some time and now the latest feature debuts itself.

This service primarily aims towards young adults and college-age teenagers who increasingly depend on smartphones as well as other kinds of mobile devices for remaining plugged to what everybody talks about everywhere.

It’s the “information-snacking” addiction which msnNOW looks to feed with the smorgasbord of morsels served up the team of nearly 20 editors who would write the 100 words summaries of stories that drive the online conversations, as pointed by Bob Visse, the general manager of MSN.

It’s perfectly tailor made to the people right from the start. But, the msnNOW does not offers the app for computer tablets or smartphones. It could be reached through all the mobile Web browsers. This service also comprises of tools for making it very easy towards sharing on the Twitter, Facebook and email. This adds to the delight of users.