Online live telecast of ICC cricket world cup is turning to be a great hit. It has proven itself as a wonderful platform for advertiser and also for cricket lover. ESPN and Star Sport had registered more than 1 million viewers watching India and Bangladesh. According to the official statement from ESS “web has attracted an unbelievable one million viewers.

The online means is therefore proving to be a profitable promotion podium for brands like Happydent chewing gum, Samsung Galaxy Tab Hindustan Unilever, Spicejet, Mc Dowell’s and spice jet.

“The Internet platform is accessible all round the clock and according to the will of people. The website is an appropriate platform for convincing targeted customers. For instance take an example of Samsung Galaxy tab a convergence device fit for internet use.

ESPN and Star sports are happy that advertising on web media is proving great help to the advertiser and feeling assured that the whole session of world cup will be great advantage for publisher and advertiser.

Industry observers, believes in the online media and hopes, it can deliver additional infrastructure issues. However Internet bandwidth in India is low, so its user are not able to view restrict free footage. And advertising company is paying low as compared to TV advertising.