A new research conducted by Indiana University suggests that Male viewers like to view the news presented by female anchors. But in contrast the attentiveness towards news and information get decreased. They actually get distracted by the looks and figure of the news anchor. And therefore man read the news story again in the news paper.

The research were carried by Rabe and Leila Samson who wanted to check out the fact how sexy female anchor affect the ability of men to preserve the genuine news, so they work out an experiment in which they asked hundreds of men to watch a news presentation carried by a 24 years old news anchor dressed in reserved and formal attire.

The same news anchor was again asked to deliver the news but this time with different attire, little hot little sexy something more revealing makeup and cleavage.

The study came with accepted result, men closely viewed the anchor when in her hot outfit but they didn’t remember the news delivered by her.

So news networks that appoint beautiful and gorgeous news anchors might get higher Trps ratings but comprise less-informed male listeners and viewers.