Triumph, the British iconic motorcycle maker company has announced to enter in the Indian market. The company appointed Royal Enfield’s ex-Europe head Ashish Joshi as its Managing Director for India.

Triumph Motorcycles UK Chief Executive Officer Nick Bloor said in statement, “India is a very important motorcycle market and Triumph has assessed it carefully before deciding to step in. We see it as the next step in our global business model.”

He also added that of Joshi is a signal of the company’s seriousness about success in the Indian market.

Mr. Joshi has more than 16 year of experience in Asia and Europe, prior to joining Triumph he was heading the European operations for Royal Enfield and established the company’s business in Europe.

However Triumph did not specify any timeline of its products in India. Also there is no clear information about they will import bikes or assemble in India.

Earlier, the company has been linked with Bajaj Auto for a possible stake acquisition or alliance which never happened.

The company established in 1902 and currently based in Hinckley, Leicestershire, UK. Triumph is popular among people for its broad range of bikes including the 2.3 litre Rocket III, Daytona 675, Speed Triple, and the recently launched Tiger 800.

Price of Triumph bike models ranges from about 6,650 pounds (about Rs 4.77 lakh) to 12,650 pounds (about Rs 9 lakh) in the UK.

Indian super premium bike market has been attracting global players and companies such as BMW Motorrad, Harley Davidson and Ducati have already set up shops here.