Yahoo slipped even more behind for the race in online advertising during fourth quarter. The Internet company enters its fourth year in the revenue slump.
On Tuesday the results were announced that indicated the latest happenings in the successive disappointing performances. You should note that the continuing malaise resulted in Carol Bartz being fired from the position of CEO 4 months back.

Recently in the Yahoo Inc., Bartz was replaced with Scott Thompson – a PayPal executive. This made him the 4th CEO in under 5 years to make an attempt to snap this company out of the funk which has depressed a lot in its stock.

It is interesting to note that Thompson was hired only three weeks back and has promised to quickly move in regard to fixing the problems.

Thompson said to the analysts during the conference call on Tuesday, “There is no question we need to do better and we will.”

He also pledged about developing more innovative things to keep the 700 million users Yahoo audience on its sites for much longer time periods.

He had also said, “I’ll always ask a lot of questions and I’ll immerse myself in the details but when it comes to making decisions, I make them quickly and then push to move fast, fast, fast.”